Why should Photographers hire a Santa and offer Christmas in July sessions this summer? It is perhaps one of the most powerful products a studio or independent photographer can offer.  

The retail world embraces Christmas in July like never before. There was a time, not so long ago, that Christmas in July was one day. It then stretched to a weekend, then a week and now it is a full month long for most retailers.

As a parent, I know how challenging it is during the Halloween, Thanksgiving and Christmas season. Stress levels can be high and there is just so much to do. Time is short and family is very important.

This is where Christmas in July for a studio can help many families. The style of Santa art that can be offered by a professional photography studio can be quite stunning, nostalgic, majestic and produce breathtaking family heirlooms when done correctly. 

Think of the advantages to parents, children and grandparents. 

1. It helps them do their Christmas...

Why do so many people around the world love to have their pictures taken with Santa Claus? There are numerous reasons, all of which every professional photographer should know and understand.

First of all, we live in a society where Christmas is, by far, the most important retail time of the year. Every business ramps up for Christmas and each year it starts earlier and earlier. Other than the obvious and very important religious connection of celebrating December 25 for the birth of Jesus Christ, the other reason is in short “retail sales”. 

This alone, should be plenty of reason for any photographers ears to perk up and pay attention. A leading statistics company, Statista, shows that the Christmas quarter of sales can be as high as 40% of a company's gross revenue. In some cases it is even more. 

Then there is Santa, who is a towering figure in folklore and legend. I will venture to say Santa Claus has no second when it comes to legendary characters....

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Tag along as Larry goes antiquing to find the perfect props to complete his set for the Santa's Magical Summit in Las Vegas.  Props add depth and dimension to your work and tell the story.  They give ways for your subjects to interact and create the experience for the children in your photographs.

Last week I was lucky enough to be at the Santa's Magical Summit in Plymouth, MA. What an experience that was and one I won't ever forget. Larry is full of knowledge, experience and with that he is an open book. He answers any and all questions you have. He shows you step by step how he conducts the Santa Sessions from consultation to the final sale.

If you think now isn't a good time. There will never be a better time than now. It was the best decision I made for myself and my business. If you are on the fence about going, there is something for everyone to learn from this. It covers every aspect of running a successful business and how to do these sessions to the very best quality, as they should be done.

Anna Thielen Thank you for the critique Larry. This session did go well, as the kids were so great to work with. The parents ordered a 30x40 framed portrait of this image, a 24x36 of another image and a 12x12 story book with the photographic box, along with some ornaments and 8x10's for gifts. They sent me an image of it hanging in their home saying how much they love looking at it every day. So rewarding to be creating these beautiful Santa portraits for families. Thank you again for all you taught me.

Larry,
Thank you so much for the opportunity to attend your Magical Photography Workshop! You have developed a wonderfully thought out system of engaging the children, their families and Santa to ensure success and great sales at every session..while also adding in a lot of fun! I can’t wait to implement all that I learned during the workshop!!! Sue Brown

Brian Gregory Wilson I didn’t know what to charge for my work so I took Larry’s rate card and put my name on his and printed it out. First client wrote a check out for $3350 without batting an eye. My average sale last year was $2230, a figure achieved only because I had something unique in my market. Biggest change for me? Saying no to a client that just wants digitals. Thank you Larry, you changed my life!